La Maison is an initiative by Be Part of the Journey that was born as a series of three immersive encounters. It emerged as a natural response to the evolution of the company toward its new axis: Cultural Promoters—a shift that redefines not only what we do, but the place from which we do it.

For 13 years, BPJ has designed tailor-made journeys for individuals and companies seeking more than movement from one place to another; they seek understanding, feeling, and connection.

La Maison appears as an extension of this same philosophy, translated into the realm of live cultural encounters through gastronomy, culture, and art. It is a platform for sensory experiences, where each edition is built around a narrative thread—a territory, a question, a concept, an ecosystem—that acts as the backbone of everything that unfolds.

We begin with meaning. Each event is an intimate and carefully curated experience, where travel is understood as an act of cultural translation: a territory expressed through flavors, sounds, gestures, images, and conversations.

All La Maison encounters are different, yet they share the same intention: to create spaces where cultural exchange is real, deep, and transformative—where travel is experienced as a form of relationship.